Kevin Wong is the founder and Creative Director of WHY INTERACTIVE, an independent, full service design house specializing in online creativity and interactive works. He didn’t start his career as a designer but rather a web programmer. However, his natural talent and sense on art and design deeply impressed his fellows who, as a result, encouraged him to start a new career path to be an interactive design professional. Kevin quickly got promoted in a local design studio, and then hired by a famous portal and 4A company as a multimedia designer. After six years of solid and intensive training, Kevin established WHY INTERACTIVE in 2008. Kevin will present how his “offbeat” idea made a usual mini-game project to become the entire Yahoo! 10th Anniversary campaign.