Koen van Niekerk – VanBerlo – talked about the development of the Atus Smartbadge and what it is like to create a connected product when you are not Google’s size. Koen is Interaction Design Director at VanBerlo where he and his team work on UX projects for commercial clients. These projects often center around creating the right experience or optimising complex tasks and workflows. Increasingly this involves “connected products”, “distributed interfaces” and “wearables”. Sometimes all of them at the same time, like in the case of the Smartbadge they designed for Atus. Koen talked about this process and what it is like to create a connected product when you are not Google’s size.