Troika was founded by Conny Freyer, Sebastien Noel and Eva Rucki in 2003. With backgrounds in graphic and communication, art, product design and engineering, they develop a variety of self-initiated and commissioned projects that are both engaging and demanding to the user, from printed matter to product design and custom art installations.

They will talk about Cloud, a five meter long digital sculpture whose surface is covered with 4638 flip-dots that can be individually addressed by a computer to animate its entire skin, created as a signature piece for the British Airways luxury lounges in Heathrow Terminal 5.