Sanneke Prins and Berend Weij are co-founders of Mijn naam is Haas, a company that produces a range of educational products aimed at primary education. These products are all situated in the world of the main character Haas. The range consists of illustrated children’s books, CD-ROMs and an online learning environment, in which the vocabulary of toddlers is increased through game principles. Children create the world of haas by drawing. All drawing actions directly influence the unfolding story, so each play session is unique which makes the game continuously engaging. In this creative process language elements are presented in a playful manner. The first version of the game was created by the founders during their attendance of the EMMA program at the HKU.